Tourism New Zealand unveils their ‘100% Middle-earth, 100% Pure New Zealand’ campaign with the launch of their new TVC around the upcoming release of The Hobbit: An Unexpected Journey. Traveler – your dreams are waiting.
Peter Jackson, Director of “The Hobbit” and the entire “Lord of the Rings” trilogy, has given his native New Zealand a huge tourist boom by filming his Middle Earth adventures there. LOTR fans from all over the world new routinely flock to New Zealand in order to walk the trail to Mordor, which seems silly, since there is a pretty big difference between being in a fictional place and being on the movie set where that place is depicted. But anyone who has seen LOTR knows that the amazing visuals in the films are not just a result of CGI effects. The incredible landscape shots add as much to the film’s visual flavor as the fantasy characters. In fact, maybe it wasn’t Peter Jackson who did New Zealand a favor. Maybe it was New Zealand who did Peter Jackson a favor by letting him film there.
This post is sponsored by Tourism New Zealand.